Moroccan Souqs Inspire Summer 2020 Nail Polish Collection From Essie

Rabat – American nail care brand ‘essie’ has released its summer 2020 collection, and the vibrant colors of Moroccan souqs are the inspiration behind the shades.  The limited-edition collection features “six bright nail polish shades inspired by wandering through the bustling bazaars of Morocco,” the brand says in its ad campaign. Each polish retails for […] The post Moroccan Souqs Inspire Summer 2020 Nail Polish Collection From Essie appeared first on Morocco World News.

Moroccan Souqs Inspire Summer 2020 Nail Polish Collection From Essie
Rabat – American nail care brand ‘essie’ has released its summer 2020 collection, and the vibrant colors of Moroccan souqs are the inspiration behind the shades.  The limited-edition collection features “six bright nail polish shades inspired by wandering through the bustling bazaars of Morocco,” the brand says in its ad campaign. Each polish retails for $9, and the collection will be available throughout summer 2020.  “Souq up the sun,” a radiant coral shade, represents the Moroccan desert heat, while “mosaic on down,” an enchanting gold, summons visions of wandering through a maze-like market studded with glimmering treasures.  “Souq up the sun” in the essie 2020 summer collection. Photo: Essie“Mosaic on down” in the essie 2020 summer collection. Photo: EssieShop till you drop in the shade “bustling bazaar,” a dramatic cyan that mirrors the vibrant blues found in Morocco’s artisanal delights, or the bold red “spice it up” shade that evokes adventuring through ancient medinas. “Bustling bazaar” in the essie 2020 summer collection. Photo: Essie“Spice it up” in the essie 2020 summer collection. Photo: EssieThe warm and earthy nude hue of “kaf-tan” is reminiscent of Saharan sand dunes, while “worth the tassel” is a playful purple fit for treasure hunting in winding alleyways.  “Kaf-tan” in the essie 2020 summer collection. Photo: Essie“Worth the tassel” in the essie 2020 summer collection. Photo: EssieEssie is not the first beauty brand to draw inspiration from Morocco.  American pop superstar Rihanna dropped the “Moroccan Spice” eyeshadow palette in the summer of 2018, the second eyeshadow palette for her brand “Fenty Beauty.”  The 16-pan palette features warm oranges, maroons, and golds inspired by Morocco’s spice markets while pops of pink and teal reflect the colorful craftsmanship found in Moroccan mosaics.  Rihanna’s “Moroccan Spice” eyeshadow palette for her brand Fenty Beauty. Photo: TemptaliaRihanna, however, faced some backlash for portraying Morocco through an “orientalist lens.” With a desert-themed promotional video complete with a camel and Arab fusion music and eyeshadow shade names such as “Shisha Smoke” and “Desert Baked,” some beauty lovers did not appreciate the star’s projection of Moroccan culture. While essie’s “souq up the sun” collection similarly plays on popular, tourist-oriented tropes of an exotic Morocco, the intoxicating energy and unparalleled vibrancy of traditional Moroccan markets is no exaggeration.  The post Moroccan Souqs Inspire Summer 2020 Nail Polish Collection From Essie appeared first on Morocco World News.